Situation
The client is a major kitchen premium appliance producer BORK. The company has more than 68 boutiques, 1 200 employees from all over the world, 51 appliance categories in the product line, and 17 years on the international market.
The client has 2 websites:
- Kitchen appliance online store.
- Cooking recipes website, where recipes depend on client's kitchen appliance. Recipes are written by chef leaders from around the world.
Initially, the websites didn't relate to each other. The key change from the client is to relate necessary appliance & cooking recipes, where appliance uses.
The main project goal is to refine the current cooking website to increase sales of related online store products.
Necessary improvements:
- To add kitchen appliances BORK to the website.
- To connect it with the company’s online store.
- To create a personal user account with a possibility of authentication via FB account.
- To add the option to search by ingredients and equipment.
- To improve search results further.
- To develop API for a mobile application.
- To implement the system or PUSH-notifications to the users of the mobile application.
Solution
- We discussed the requirements of the customer to finalize an existing site.
- Implemented functionality of the user's account with the possibility of authentication via the Facebook account.
- Developed the functionality "My appliances". Now users can add purchased kitchen appliances to a personal account.
- We developed the functionality of the "Favorite recipes." Users can now save their favorite recipes in Favorites.
- Improved the search algorithm: added the option to include the ingredient to the search or exclude it; added the option to search by appliances; adjusted automatic uploading of recipes when scrolling through the search page; added the field “Appliances” which contains the description of necessary kitchen appliances to prepare the selected recipe.
- We adjusted the site to integrate it with a mobile app for iOS and Android.
- We configured push notifications on new recipes to send to users of mobile devices.
Technologies
- 1С-Bitrix
Results
- The site has become more convenient thanks to the modules: “My appliances” and “Favorite recipes”.
- The user’s account is integrated with the FB account.
- Improved search of recipes thanks to the added option of search by ingredients.
- Regular push notifications on new recipes urge users to come to the site again.
- The site is integrated with a mobile app for iOS and Android.
- The site generates a stream of targeted traffic to the online store of the Bork Company.
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