The client is a major kitchen premium appliance producer BORK. The company has more than 68 boutiques, 1 200 employees from all over the world, 51 appliance categories in the product line, and 17 years on the international market.
The client has 2 websites:
Initially, the websites didn't relate to each other. The key change from the client is to relate necessary appliance & cooking recipes, where appliance uses.
The main project goal is to refine the current cooking website to increase sales of related online store products.
Necessary improvements: