Developed new functionality and improved design
Optima is a large beauty retailer with more than a hundred perfume and cosmetics stores of drogerie type (convenience store) in Russia. The omnichannel online store iOptima.ru was launched in 2017. The client contacted us because his current online store had a low conversion rate, a lot of various problems and imperfections.
The key problems were:
The client gave us the task to support and develop the site, as well as to improve the design and the conversion rate.Go to the online store
We are still helping iOptima develop its online store and mobile app.
The Optima company is a fast growing retail network. More than 460 brands and more than 4000 products are presented in the iOptima online store. In 2017, it was decided to launch its own Mobile Application in order to increase the share of online sales, and customers engagement and loyalty.
The company needed to choose a reliable long-term contractor for the development and further support of the online store and the application. We contacted Astarus company with a prepared Terms of Reference.
An analytical approach and deep immersion in user processes were decisive factors in choosing a contractor. In January 2019, the project was launched.
Thanks to a comprehensive analysis and their experience in development, the Astarus team was able to improve the Terms of Reference by offering more convenient UX and options for interacting with the site and the application. They also suggested several possible pitfalls. The open-minded team and their weekly reports on the project progress allowed us to flexibly control the process and get the product that fully meets our needs, even in the face of rapidly changing market requirements.
Thanks to joint work, we have realised the functionality of: an informative catalog with convenient search, purchase and delivery in a few touches, clear navigation, customer engagement through a loyalty system, and PUSH notifications. Everything was done on time.
We would like to express our deep gratitude to the Astarus employees for their flexible approach, reliability and professional attitude to the assigned tasks.
Thanks to you, our customers have the opportunity to quickly search, select and order products through a bright, convenient and informative website and mobile application iOptima.
We recommend cooperation with Astarus as a reliable contractor and partner.