For the federal network of cosmetics and perfumery stores
Optima is a chain of cosmetics and household goods stores in 36 cities of Russia. It includes 2 brands. Each brand has its concept and positioning.
The iOptima brand is a beauty retailer. It specializes in decorative and cares cosmetics. The retailer has an online store and an app. We improved the online store and redeveloped the application completely.
The My Optima brand is a drogerie retailer. Previously it operated at the sites of the first brand. Its specialization is wider - cosmetics, household goods, and chemicals.
The Optima chain of stores is an actively developing retail chain of the drogerie format, which has opened more than 90 stores in the Russian Federation. The assortment includes more than 1000 brands and more than 12000 products.
In 2019, it was decided to launch its own online store and a mobile application in order to increase the online sales, and customers engagement and loyalt.
The company needed to choose a reliable long-term contractor for the development and further support of the online store and the application.
We contacted Astarus company with a prepared Terms of Reference. An analytical approach and deep immersion in user processes were decisive factors in choosing a contractor. In January 2019, the project was launched.
Thanks to a comprehensive analysis and their experience in development, the Astarus team was able to improve the Terms of Reference by offering more convenient UX and options for interacting with the site and the application. They also suggested several possible pitfalls.
The open-minded team and their weekly reports on the project progress allowed us to flexibly control the process and get the product that fully meets our needs, even in the face of rapidly changing market requirements.
Thanks to joint work, we have realised the functionality of: an informative catalog with convenient search, purchase and delivery in a few touches, clear navigation, customer engagement through a loyalty system, and PUSH notifications.
We would like to express our deep gratitude to the Astarus employees for their flexible approach, reliability and professional attitude to the assigned tasks.
Thanks to you, our customers have the opportunity to quickly search, select and order products through a bright, convenient and informative website and mobile application.
We recommend cooperation with Astarus as a reliable contractor and partner.