UDS website development

Goal

Client tasks

Our solution

Results

Technology stack

Client

Create a unified digital platform for real estate sales, enabling homebuyers and real estate agents to complete key stages of the property purchase process online.

Goal

UDS is a leading real estate developer operating nationwide, specializing in large-scale residential and commercial developments. With more than 18 years of experience, the company has delivered dozens of apartment buildings and landmark residential communities that shape modern urban environments. UDS has earned prestigious industry awards and built a strong reputation as a trusted developer.

As the company continued to grow, its ambitions expanded and the brand evolved, opening new opportunities for future development. However, its existing websites no longer reflected the company's scale or market position. UDS needed a new corporate website capable of matching the content quality, functionality, and user experience of the country's leading real estate developers.

Client tasks

1

Develop a website that will stay relevant and competitive for the next 5–10 years.

2

Launch an online property sales platform.

3

Develop a customer portal to automate the property sales process.

4

Run regular marketing campaigns and promotions.

5

High website performance with a user‑friendly interface.

6

Digitalization of the loyalty program for real estate agents.

7

User support via an online chat within the customer account.

The customer account was developed as a fully fledged online tool for selecting and purchasing property. It enabled key processes to be moved into a digital format and shortened the customer journey from initial interest to completing a deal.

Core features:

viewing available properties with up‑to‑date prices and statuses;
online apartment reservations;
digital property purchase;
managing reservations and documents;
receiving notifications on deal statuses.

In essence, the customer account became a complete online service where a client can go through the entire journey — from choosing a flat to finalising the purchase — without visiting the office.

Customer account

Receiving master data on saleable properties from the Client’s Allio ERP system via an XML feed.
Integrating the customer account with Bitrix24 to automate deal status updates and client creation within the system.
Reverse data exchange via API to enable the reservation process.

Our solution

The project integrations included:

The work began with an active pre‑project discovery phase. We took part in meetings with designers, clarified the website concept, gathered requirements, and prepared the technical specification.

After completing the technical specification, we divided the project into six stages, each lasting approximately 1.5 months:

data exchange with the Client’s ERP system, Allio;
converting Figma layouts into React components;
integrating the frontend and backend;
developing the public section of the website;
launching the customer account;
launching the realtor account.

Each stage had a clear task list and defined completion criteria.

As part of developing the public section of the website, we created a modern, user‑friendly and fully functional developer platform that includes:

a property catalogue with advanced search capabilities;
detailed property pages featuring layouts, specifications and visual materials;
a master plan module for existing residential complexes, designed in a unified style and allowing content managers to upload master plans without developer involvement;
an SEO‑friendly structure and optimised page architecture;
responsive layouts ensuring correct display across all devices.

Additionally, we developed two key user modules:

Emotional filters help users choose a neighbourhood through the lens of their habits, interests and daily lifestyle. A user can navigate scenarios such as “great food nearby”, “sunrise views”, “exercise close to home”, or “living near concerts and art” — and instantly see locations that match their personal rhythm of life.

The finishing options module is an interactive tool that allows users to explore room‑by‑room interior finishes across different packages. Users can switch between options (Start, Standard, Comfort, Premium) and see how the interior changes. Each room includes visual examples with detailed information on materials, finishes, sanitaryware and furniture. Interactive markers on the images allow users to open additional details about specific elements.

Public section of the website

The agent account was created as a working tool for UDS partners. It automated interactions with agents and made partner network operations transparent and manageable.

Core features: