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Mobile service for a children's clothing online store

BUNGLY mobile app development

BUNGLY is a Russian manufacturer of children's clothing and winner of the best Russian brands competition, held as part of the federal forum "Strong Ideas for a New Time – 2023".

Since 2016, the company has fulfilled over 560,000 orders from 47 countries worldwide. It has offline stores and a substantial active, loyal customer base with high LTV. Mums buy the products for children of virtually all ages. The client runs regular sales. The website runs on the InSales platform.

Make online shopping simpler and more convenient for the loyal audience, while effectively communicating marketing offers to repeat customers.

Goal

Client tasks

1

Build an MVP mobile app.

2

Ensure the mobile app works seamlessly with the InSales platform.

3

Develop a custom e-commerce platform for the app and website.

4

Make the platform resilient to high loads during sales periods.

5

Develop a customer account.

6

Implement a loyalty programme within the mobile app

7

Integrate the app with CRM.

8

Promote the brand on the App Store and Google Play

Our solution

The mobile app was also integrated with a range of third-party services, including:

Online payments
Fast Payment System
ERP
ApiShip delivery services integrator
DaData service for automatic contact data validation and correction
AppMetrica mobile analytics service
Call and SMS authentication service
S3 object cloud storage

We crafted a Flutter-powered mobile app with a seamless, unified interface for iOS and Android.

The app integrates effortlessly with their existing InSales online store, paired with a bespoke e-commerce platform built to the client's exact specifications.

We made the mobile app fault-tolerant and scalable, capable of handling launch traffic of around 10–30 orders per minute.

We developed a customer account area and built a loyalty programme and smart search directly into the app interface. The app was integrated with Mindbox CRM and released on Google Play, the App Store, and Huawei AppGallery.

5 000

downloads in the first 2 days after launch

Top 100

apps in the 'Shopping' category

4.6

rating in app stores one year post-launch

Up to 65%

loyal audience makes purchases through the mobile app

500+

orders from the app in the first 5 days

Results

Timelines and Team

A team of 5 people.

MVP development: 10 months (May 2022 – February 2023).
App support and development: March 2023 – present.

Technology stack

Flutter 3, Dart

Android SDK

iOS SDK

Laravel

Lumen

Redis

Yandex Map Kit

Yandex AppMetrica

Firebase

Director, Bungly

Vasily Babintsev

Our partnership with Astarus started in 2021 with the development of the BUNGLY mobile app and has been thriving ever since.
I can confidently recommend Astarus as a reliable partner and a team of professionals capable of delivering complex IT projects from the ground up.