Situation
Perform many improvements on the website with recipes from the leading chefs of Russia to increase sales of kitchen appliances Bork.
Necessary improvements:
- To add kitchen appliances Bork to the website.
- To connect it with the companys online store.
- To create a personal user account with a possibility of authentication via FB account.
- To add the option to search by ingredients and equipment.
- To improve search results further.
- To develop API for a mobile application.
- To implement the system or PUSH-notifications to the users of the mobile application.
Solution
- We discussed the requirements of the customer to finalize an existing site.
- Implemented functionality of the user's account with the possibility of authentication via the FaceBook account.
- Developed the functionality "My appliances". Now users can add purchased kitchen appliances to a personal account.
- We developed the functionality of the "Favorite recipes." Users can now save their favorite recipes in Favorites.
- Improved the search algorithm: added the option to include the ingredient to the search or exclude it; added the option to search by appliances; adjusted automatic uploading of recipes when scrolling through the search page; added the field Appliances which contains the description of necessary kitchen appliances to prepare the selected recipe.
- We adjusted the site to integrate it with a mobile app for iOS and Android.
- We configured push notifications on new recipes to send to users of mobile devices.
Technologies
- 1-Bitrix
Results
- The site has become more convenient thanks to the modules: My appliances and Favorite recipes.
- The users account is integrated with the FB account.
- Improved search of recipes thanks to the added option of search by ingredients.
- Regular push notifications on new recipes urge users to come to the site again.
- The site is integrated with a mobile app for iOS and Android.
- The site generates a stream of targeted traffic to the online store of the Bork Company.
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