AR & VR. More companies are training staff using these technologies for rapid, immersive process familiarisation. For example, AR can provide contextual work instructions through augmented reality overlays.
Artificial Intelligence. Used for document and image recognition, speech processing, text generation, data analytics, and automating routine procedures — accelerating business processes significantly.
Gamification. Engages users in solving complex or repetitive tasks. Examples include onboarding new products or retaining users in apps that aren't used daily.
Cross-platform development. Enables writing universal code for mobile apps across multiple OS. This speeds up custom mobile app development and reduces business costs: one app, one developer instead of separate iOS and Android teams.

Cross-platform development typically relies on versatile frameworks, with Flutter being the most popular choice today.👇

Why We Recommend Flutter Development

Here are some more Flutter advantages:

Open-source code. Flutter will continue to "live" even if Google stops developing it, thanks to the global Flutter community.
Massive community. This ensures the creation, development, and maintenance of third-party libraries, for example, for integrating Google and Huawei services. Just connect the library — no need for additional native code.
Long-standing on the market. This means most product flaws have already been fixed.
High performance. Flutter uses its own rendering engine, which is especially important for apps with intensive interfaces.
Consistent design. Available across different platforms, boosting brand recognition.
Fast development. Hot reload lets you see code changes without restarting the app.

How a mobile app can help business

According to Sensor Tower data, the global mobile app industry is expected to reach 189 billion downloads and generate $186 billion in revenue by 2027.

According to the Data.ai State of Mobile 2024 report, average time spent by users in apps worldwide grew by 6% last year, reaching a new high of over 5 hours.
To stay competitive, businesses must be where their target audience is.

Here's what developing mobile apps for Android and iOS can unlock — more details below. 👇

Brand recognition

App icon on the smartphone home screen. A constant reminder of your brand that keeps it top-of-mind for consumers.
Push Notifications. An effective tool for informing users about promotions, news, and status updates. Organise helpful mailings to maintain user interest.
App Store Visibility.

This offers huge opportunities for attracting new customers.
For example, the children's clothing brand app Bungly garnered 5,000 downloads in the first two days after launch and climbed into the top 100 shopping category apps.

Customer loyalty

Today, customers order through mobile apps more often than via online stores. If it's convenient for users to shop through your app, they'll keep using it out of habit, boosting your LTV.

“

"Up to 60% of our clients' repeat purchases go through mobile apps."

Roman Kislitsin, CEO of Astarus

Here's what can create a positive user experience with the app:

Personalisation. Mobile apps offer extensive opportunities to gather consumer data. This helps understand user behaviour and preferences better, enabling more effective marketing strategies.
Convenient Shopping. App users always have access to their order history, with algorithms suggesting similar or related products based on their preferences. For example, the cosmetics and perfumery chain iOptima reduced the steps needed to find regularly purchased items in their app.
Loyalty Programme. Users can check bonus balances anytime, track credits and debits, and receive special birthday or holiday offers.
Customer Support. Integrate chat or social media into the app, allowing users to quickly contact support for booking services, changing plans, returns, etc. This provides businesses with another feedback channel.

Business process automation

Stable business growth isn't just about increasing turnover. It's also about smart resource management. Automating workflows frees up time and resources for strategic tasks like developing new products and entering new markets. Plus, it makes the company more agile, enabling faster responses to changes during crises:

Eliminate Human Error. This includes typos, incorrect data entry, or deliberate misrepresentation. For instance, AI in a mobile app can recognise receipts, allowing staff to input information quickly and accurately.
Improve Business Process Control. For example, a warehouse management app tracks stock levels, monitors expiry dates, and even reminds you to reorder goods.
Optimise HR resources. A company can reduce staff on routine tasks and reallocate them to more critical work.
Reduce Task Completion Time. CRM integration loads key details into the app—purchase history, reviews, order status, etc. This saves time on information lookups, aids after-sales service, and complaint handling. For example, TDM Electric, a manufacturer of electrical products, set up data exchange with ERP. Real-time updates on stock availability, prices, news, promotions, and counterparties are pushed to the app.

* * *
Ordering a mobile app means getting a powerful business tool: it attracts new customers, strengthens ties with existing ones, and brings more profit!

Astarus has been developing mobile apps for iOS and Android since 2013. We work with client briefs in any format.

We believe it's best when clients share their vision in free form. This lets the customer focus on the project itself rather than formal document requirements, while we gather more interesting details.

Development timelines depend on technical requirements and integrations. Typically, a complex mobile project takes 6 to 9 months.

Get in touch

info@astarus.com

Get in touch

Mobile app development: what business owners need to know

Mobile app development:
what business owners need to know