Optima is a fast-growing chain that has opened up to 100 perfumery and cosmetics stores in Russia.

In 2017, the company launched an online store. The traffic analysis showed that 65% of users made purchases via mobile devices.

So in 2018, a project iOptima mobile application was launched. The customer set the task: to create a convenient mobile application, while maintaining the familiar experience for the user of the existing online store.


  1. Adaptation of customer requirements. Comprehensive analysis and deep immersion in user scenarios allowed us to reduce the number of steps for ordering goods and simplify the navigation map.
  2. Software development. An iterative approach has reduced the labor cost and allowed to get the product that fully meets the expectations of the customer. The team knew for sure that they were moving in the right direction. The customer flexibly controlled the project progress and added new ideas to the task list.
  3. Configure Firebase analytics and behavior metrics. We built a sales funnel, provided the ability to track application installation statistics and user engagement.
  1. Joint project testing. We have attracted a focus group and promptly finalized our wishes.
  2. Publication in App Store. We have prepared a personal account, screenshots and the application description. We have performed ASO optimization and uploaded the app assembly.

In order to unify the code base, a unified business logic for the iOS and Android platforms was built on the Xamarin framework.The interfaces were developed natively for each platform.

    Get it on Google Play Get it on AppStore


  • Personal account. It stores personal information for quick purchase, the history and status of orders.
  • Loyalty program Optima Club. The user can pay for purchases with accumulated bonuses and track information about personal discounts.
  • Lists of goods., In order to reduce the search time for products the consumer buys regularly.
  • Advertising campaigns and PUSH-notification. Integration with MindBox allows the customer to manage advertising campaigns of the online store and mobile application in one service.
  • Sign in with social networks.
  • Fast payment with pple Pay.

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