The client is a fast-growing chain that has opened up to 100 perfumery and cosmetics stores in Russia, iOptima.
In 2017, the company launched an online store. The traffic analysis showed that 65% of users made purchases via mobile devices. So in 2018, a project iOptima mobile application was launched.
The main project goal is to build a beauty shop mobile application with maintaining the existing online store familiar experience.
- Adaptation of customer requirements. Comprehensive analysis and deep immersion in user scenarios allowed us to reduce the number of steps for ordering goods and simplify the navigation map.
- Software development. An iterative approach has reduced the labor cost and allowed to get the product that fully meets the expectations of the customer. The team knew for sure that they were moving in the right direction. The customer flexibly controlled the project progress and added new ideas to the task list.
- Configure Firebase analytics and behavior metrics. We built a sales funnel, provided the ability to track application installation statistics and user engagement.
- Joint project testing. We have attracted a focus group and promptly finalized our wishes.
- Publication in the App Store. We have prepared a personal account, screenshots, and the application description. We have performed ASO optimization and uploaded the app assembly.
- Xamarin
- MindBox
- PUSH
- Apple Pay
- Google Pay
- Сбербанк Онлайн
- API
- Firebase Analytics
- PHP
- MySQL
- Personal account. It stores personal information for quick purchase, the history, and the status of orders.
- Loyalty program Optima Club. The user can pay for purchases with accumulated bonuses and track information about personal discounts.
- Lists of goods. Reduced the search time for products the consumer buys regularly.
- Advertising campaigns and PUSH-notification. Integration with MindBox allows the customer to manage advertising campaigns of the online store and mobile application in one service.
- Sign in with social networks.
- Fast payment with Аpple Pay.
iOptima
The Optima company is a fast growing retail network. More than 460 brands and more than 4000 products are presented in the iOptima online store. In 2017, it was decided to launch its own Mobile Application in order to increase the share of online sales, and customers engagement and loyalty.
The company needed to choose a reliable long-term contractor for the development and further support of the online store and the application. We contacted Astarus company with a prepared Terms of Reference.
An analytical approach and deep immersion in user processes were decisive factors in choosing a contractor. In January 2019, the project was launched.
Thanks to a comprehensive analysis and their experience in development, the Astarus team was able to improve the Terms of Reference by offering more convenient UX and options for interacting with the site and the application. They also suggested several possible pitfalls. The open-minded team and their weekly reports on the project progress allowed us to flexibly control the process and get the product that fully meets our needs, even in the face of rapidly changing market requirements.
Thanks to joint work, we have realised the functionality of: an informative catalog with convenient search, purchase and delivery in a few touches, clear navigation, customer engagement through a loyalty system, and PUSH notifications. Everything was done on time.
We would like to express our deep gratitude to the Astarus employees for their flexible approach, reliability and professional attitude to the assigned tasks.
Thanks to you, our customers have the opportunity to quickly search, select and order products through a bright, convenient and informative website and mobile application iOptima.
We recommend cooperation with Astarus as a reliable contractor and partner.
